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Virgin Vie Consultant Business

Updates on the Virgin Vie at Home Consultancy business

What happened to Virgin Vie?


Virgin Vie at home launched in 1997 and entered administration in March 2012.


1997 Virgin Vie Party plan and online retailer was founded. Vie At Home specialised in the direct selling of make up, skin care, body care, jewellery and homeware.



At it's peak Virgin Vie had revenue of £67million, 4,000 consultants and approx. 50 head office employees in Tangmere, England, UK, United Kingdom. 


Vie at Home (trademarked VIE at home), previously known as The Virgin Cosmetics Company and Virgin Vie At Home, was relaunched in early 2009 under the leadership of original founders Ros Simmons and Ratan Daryani, following a management buy out from Richard Branson's Virgin Group. December 2010 A German company Network World Alliance, led by founder Helmut Spikker acquired Virgin Vie. 



21 December 2010 the shares in VIE Cosmetics Group Ltd were sold to NWA Ventures GmbH who controlled total ownership, management and financial responsibility of the group.

20 January 2011 HMRC began the process of winding up Virgin Vie at home Ltd in the High Court, London. 

2 February 2011 The action was dismissed.

23 May 2011 Ros Simmons, CEO, resigns from the Board of Directors at Virgin Vie.

May 2011 The company is well over-due filing company accounts, as can be seen on Companies House.

August 2011 Vie at home Ltd. files for liquidation, writing off over £2million worth of debt to suppliers and HMRC. 

The brand 'Vie at home' continues to trade under another company Vie Cosmetics Group Ltd. using new suppliers, particularly in logistics.

Their Cosmetics were historically bought by another group company (Vie Cosmetics (Purchasing) Ltd.) this company is also in administration and explains why they have not declared any monies owed to the manufacturers of their product.

September 2011 On 16 September 2011 it was proposed the holding company and owner of the brand 'VIE' was struck off of the Register of Companies, having never submitted accounts since the Group was removed from the Virgin Group in December 2008.

26 September 2011 the Administrators of the purchasing company (VCP) issued a Statement. Directors (Ros Simmons and Ratan Daryani) had been trying to sell the group since it was bought from Virgin Group in 2008. 

March 2012 It was announced in late March 2012 that Vie Cosmetics Group Ltd., owner of the brand 'VIE at home' was to enter Administration.

April 2012 In an initial report to Creditors, Portland Business & Financial Solutions (Appointed to run the company in Administration), report that there will be a dividend available to pay off some of its debts however the level of payment is not yet clear. A proposal is due by 18 June 2012.

May 2012 Lov Skincare and Cosemtics Ltd was formed now selling the most popular demanding product One Step Face Base.


Clinique offer a range of natural foundations and cosmetics.



Virgin Vie 2009 sell off to Vie at home


Virgin Vie online shopping     |  Virgin Vie bedding special offers   |   Virgin Vie skincare

Become a Virgin Vie Consultant via The Home Staging Network

Update this opportunity is not currently available. 

One step face base can be purchased from Lov Skincare.

As a Member of the Home Staging Network and the Network Virgin Homewares Team under the Management of Anita Richardson, founder of Home Staging Network, you will receive exclusive benefits of referrals, training options and a Home Staging Network V V Members web page

  • Use the V V homewares in your projects and receive  25% discount

  • Fast supply and delivery to you or direct to site/customers

  • Offer 1 to 1 design appointments and include V V homewares

  • Offer party plans and corporate event sales

  • Your V-V Consultancy advertised at the Network

  • Have direct access to Home Staging Network Virgin Team resources

  • Network Virgin Vie Training available soon

  • Option to become a V V Manager and earn additional income

Virgin Vie At Home - Fancy a bit of pillow talk with Sir Richard Branson?

Sharing the secret of beautiful living has never been so easy, so let us share our secret with you...

Virgin Vie At Home have created an exclusively designed NEW! Homeware range to ensure you live, dine and sleep beautifully with contemporary collections to suit all tastes in home living. With the continued trend and interest in beautiful homes and interior design, this business opportunity could be perfect for you!

Are you looking for...

  • Some extra cash, but can only spare a few hours a week? 
  • Want a temporary opportunity to help pay for a special occasion or holiday? 
  • Had enough of your full-time job and want a new challenge? 

If you want to be a part of the latest Virgin Vie At Home adventure from the outset,then make sure you wake up and smell the coffee (in our gorgeous Aspen China Mugs of course!) and join us now! 

Where do I start?

Your Homeware Business Starter Pack will cost £60. This pack contains all the professional business tools you will need, including fabric swatches, catalogues and order forms. You will also need to make a one off payment for public liability insurance. Then you are up and running.

What happens next?

We will give you all the necessary initial business training, and you will receive the full support of your manager, your team and the Company to ensure you are off to a great start.

 Homeware ProductsWhat can I earn?

This really is up to you. As a Virgin Vie Homes Advisor you can tailor make your career and income to suit you. On average our Consultants earn around £50/£80 per Party held. But if partying isn't your thing there are so many other ways to sell and build your income through 1-1 Consultations.

Sounds perfect, there must be a catch?

No catch. All we ask is that you give our business opportunity a fair chance! Make your first goal to achieve £500/£800 sales, and you'll see how much fun you'll have and earn a minimum of £125 in the process. It may not be for you.... but what if it is?

When can I start?

I can send you registration forms and a catalogue and you can join quickly by emailing or faxing your application form back.

You will receive a personal Virgin Vie link page.

I look forward to hearing from you - just email me initially via the contact form for more information or to request a catalogue and joining forms.

Anita Richardson

The Home Staging Network




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