happened to Virgin Vie?
at home launched in 1997 and entered administration in March 2012.
1997 Virgin Vie Party plan and online retailer was founded. Vie At Home specialised in the direct selling of make up, skin care, body care, jewellery and
At it's peak Virgin Vie had revenue of £67million, 4,000 consultants and approx. 50 head office employees in
Tangmere, England, UK, United Kingdom.
Vie at Home (trademarked VIE at home), previously known as The Virgin Cosmetics Company and Virgin Vie At Home,
was relaunched in early 2009 under the leadership of original founders Ros Simmons and Ratan
Daryani, following a management buy out from Richard Branson's Virgin Group.
December 2010 A German company Network World Alliance, led by founder Helmut Spikker acquired Virgin Vie.
21 December 2010 the shares in VIE Cosmetics Group Ltd were sold to NWA Ventures GmbH who controlled total ownership, management and financial responsibility of the group.
20 January 2011 HMRC began the process of winding up Virgin Vie at home Ltd in the High Court, London.
2 February 2011 The action was dismissed.
23 May 2011 Ros Simmons, CEO, resigns from the Board of Directors at Virgin Vie.
May 2011 The company is well over-due filing company accounts, as can be seen on Companies House.
August 2011 Vie at home Ltd. files for liquidation, writing off over £2million worth of debt to suppliers and
The brand 'Vie at home' continues to trade under another company Vie Cosmetics Group Ltd. using new suppliers, particularly in logistics.
Their Cosmetics were historically bought by another group company (Vie Cosmetics (Purchasing) Ltd.) this company is also in administration and explains why they have not declared any monies owed to the manufacturers of their product.
September 2011 On 16 September 2011 it was proposed the holding company and owner of the brand 'VIE' was struck off of the Register of Companies, having never submitted accounts since the Group was removed from the Virgin Group in December 2008.
26 September 2011 the Administrators of the purchasing company (VCP) issued a Statement. Directors (Ros Simmons and Ratan Daryani) had been trying to sell the group since it was bought from Virgin Group in 2008.
March 2012 It was announced in late March 2012 that Vie Cosmetics Group Ltd., owner of the brand 'VIE at home' was to enter Administration.
April 2012 In an initial report to Creditors, Portland Business & Financial Solutions (Appointed to run the company in Administration), report that there will be a dividend available to pay off some of its debts however the level of payment is not yet clear. A proposal is due by 18 June 2012.
May 2012 Lov Skincare and Cosemtics Ltd was formed now selling the most popular demanding product One Step Face Base.
offer a range of natural foundations and cosmetics.
Vie 2009 sell off to
Vie at home
Vie online shopping
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