Staging to sell is property investment at its most cost effective.
staging is appropriate pre-sale property presentation (or House
Doctor/doctoring) where techniques are used to present the property at its
most desirable to the potential buyer whilst keeping costs to a
the profitability of the property which you own makes wise financial
and economic sense but may be overlooked by some homeowners, who at
the point of choosing to move, want to start to market their home as
quickly as possible and may overlook some basic and essential
A Home Staging Professional can help to present the home setting the
scene for the potential buyers so that the vendor can sell more
is impersonal, usually requiring a trained and objective eye to help
the seller see past the lived in memories and refresh the home so that
potential buyer feels that
they could be at home and begin to imagine themselves living there.
A Home Staging Consultant can help the seller to avoid making
time consuming and expensive mistakes, help them with expert advice or
a range of services including supplying accessories, recommending
trades people and quick one day staging options.
are impressed by style,
possessions and some qualities of a home which will leave with the
They are put off by negative factors such as clutter,
untidiness and poor presentation which will also leave with the owner.
Buyers are looking to buy a lifestyle not just bricks and mortar
and it is possible to provide the right image and greatly increase the
chances of a quick sale. New
build homes would not sell off plan so easily if the show homes were
not there to offer the image to the potential buyer of the home that
they could have. A private
home seller also needs to assume that the buyer does not have the
ability to imagine a stylish home unless they see it with their own
overall impression will stay with the viewer after they have left the
house and the property has to provide enough appeal and some wow
factor whilst giving definition to each living area so that the viewer
wants to put in an offer to buy. Most
changes to impress a potential buyer and achieve the sale can be made
at a reasonable cost, especially when compared to the likely extra
profit on the sale or having to drop the price in order to sell.
Costs in staging and presenting a property should be relative
to the price of the property, possible extra profit to be made, its
potential market and location.
homes may only need the price of a pot of paint plus de-cluttering,
spring cleaning with relocation and careful placing of effective
accessories, fresh flowers and change of layout for maximum appeal. Other
properties may benefit by minor upgrades of carpeting or flooring and
decorating to a number of strategic rooms such as the kitchen, lounge
and master bedroom. If the property has significant negative
features such as a small garden with a large family house then more
added value and improved desirability needs to be added in other ways
such as creating a cosy, well designed and pleasant seating and
entertaining area as a feature in the garden. Furniture
rental options may also be a possibility and can be supplied or
recommended by your Home Staging Consultant.
The first rule of home staging
is to know the market for the property Is
it singles, families, retired,
executive etc. and do not to spend large sums on items or changes that
may not be appropriate to their needs or tastes. Get this right
and you are streets ahead.
second rule of home staging
is to create style with the
careful choice of existing furniture and
effects and adding essential accessories or other stylish furniture items.
Less is usually more in this instance and possessions will need to be thinned out
appropriately ready to
move. Mirrors and stylish reasonably priced art work are often
effective items to buy as they add a sense of space, dimension and
style. Anything bought for
this house which will be useful in the next is an ideal investment; buy
the new leather sofa now and treat the kids to more grown up sophisticated bed linen.
rid of the posters and slatted shelving and replace with framed art work
and neat storage units. Maximise
the Master bedroom appeal with throws, plump pillows and fresh bed
linen. Get the kitchen clean and bright with a few fabulous
accessories and as few practical kitchen gadgets as possible.
Bathrooms need white brand new towels and mats - put them out just at
viewings if necessary. Use neutral backdrops colours to
maximise space and add fabulous highlight colours with restraint to
add wow factor and create definition. The
buyer will want to aspire to your lifestyle!
key factors in home staging to sell:
All need taking
care of. None should remain undone to deter the buyer.
impressions are vital to a sale and kerb appeal is essential to
achieve. Small costs and effort can be invested for a large
potential gain here. It is the area to give the highest
and fresh smells
Absolute deep cleaning is essential and fresh smells to permeate the
air. Natural smells and fresh air are by far the best option.
Particularly in Kitchens and bathrooms; white towels and hotel
type cleanliness is key.
Clear and clear again until surfaces and cupboards hold only strict
essentials. Remove anything that doesn't improve the look.
Considering packing possessions to move or visualising storing them in
the new home often helps in decisiveness about essential items worth
Don't be afraid of spaces. Don't line every wall, spaces are
necessary for the scheme, the individual pieces and well balanced
groups of items must have definition. The
buyer is buying space and wants to see that the property is spacious
enough for the capital invested in it.
Each room must declare a purpose for living in.
with style and restraint
Classically eclectic is the British favourite style; used with
restraint will appeal to the majority of viewers and turn them into
relax, add interest, unite, open up a space and sell the house.
Understated, neutral colour schemes will provide a
neutral backdrop. Provide
the colour and texture in accent colour accessories. Re-decoration is not always
necessary but can have a significant impact in freshening up the
of changes to the structure of the house relative to the value and
ceiling price of the of the house is essential.
Effective lighting can bring warmth and an effectively relaxing
atmosphere. Be aware of colour changes under different lighting
options to give best advice to clients.
Don't underestimate the effect of nature on the majority of us.
A healthy looking green plant in an attractive pot will enliven the
market an empty house.
soulless and lack vision and appeal.
Furniture rental and accessorising can be arranged via most
home staging consultants. See
UK furniture rental options
further advice see your local Home Staging Consultant
Contact us by email or
search for a local Home Staging Network Member in the
Home Staging Network Directory