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The Marketing Guide for Home Staging  Businesses

* Now only available to Members of the Home Staging Network* £9.99

26 pages of marketing advice including:

     > Optional advertising and marketing for your business, free and cost effective options and Newspaper advertising as well as relevant professional organisations.

     >  Information on ‘advertorial’ and example promotional advertorial copy.

     >  Examples of Marketing flyers, adverts and letter examples for home owners, Estate Agents and other organisations.

     >  Advice on increase web site potential.

     > How to write effective copy.

 

Introduction

This PDF Guide can be read and used by most Home Staging businesses whatever their location, because the letters, references to contacts, networking, the use of marketing techniques and the types of businesses to make contact with are of relevance whatever your geographical location. However, the reader may need to consider their own local equivalent in some instances and no responsibility can be taken by the writer, publisher or distributor for the use by the reader of the information provided in this Guide. All new businesses or those intending business start up should seek additional professional information for their needs. The enhanced ‘Home Staging Business’ ebook, (www.homestagingbusiness.com) has particular links and references to Home Staging in the UK ,USA ,Australia and Canada . 

The International Home Staging Directory at www.home-staging-directory.com offers further online marketing opportunities for home staging businesses. 

Marketing a small business, especially one in Home Staging or Interior Design, is not easy.  A small business usually has a limited advertising and marketing budget and must consider the options carefully. This Guide outlines and compares the various options for marketing and advertising and suggests those which are free or incur minimum costs yet offer effective promotion of your business.

If you are in the early stages of  setting up in business and considering registering in the Home Staging Consultants Directory at a later date then Contact us  with your name, location and proposed business name. We will update you with member’s benefits and any special offers. 

Marketing Guide format: pdf  can be read online or printed out locally.  

     Home Staging Marketing Guide     

 

In this Guide we provide information and examples to enable you to effectively market your business.  The Guide covers the following topics:     

1

Printing

2

Business cards and stationery

3

A business Logo

4

Flyers

5

Writing effective copy

6

Marketing Estate Agents

7

Marketing to Home Owners

8

UK and International Home Staging Directory

9

Paid Advertising

10

Advertorials

11

Other local advertising

12

Finding free and low cost advertising

13

Mortgage advisors

14

Solicitors

15

Networking

16

Market your business with the ‘Home Staging Property to sell’ eBook

17

The internet and Ebusiness

18

Links

19

Web site optimisation

20

E-Business Regulatory Bodies

21

Email promotion and marketing

22

Testimonials

23

Public Relations

24

Radio, TV and article writing

 

 

Appendices

1

Example logo designs and a business card layout

2

Marketing email to Estate Agents

3

Marketing letter to Solicitors/mortgage Advisers

4

Marketing letter to gym/business contact

5

Marketing letter to a homeowner

6

Example of advertorial

7

Example of a colour flyer/advert

8

Example of a small newspaper lineage advert

9

Example of a full colour flyer/advert

10

Example of a home printed flyer

11

Example of a glossy printed flyer

Example Images from the Home Staging Marketing Guide 

Choosing an effective logo design

A5 Glossy Flyer example

 

 

  

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