Home Staging Business 

Guide to surviving the economic downturn


Safeguarding your Home Staging or Interior Styling Business during economic downturn 

Surviving in business this year for many will depend on keeping services as wide ranging as possible, Keeping costs low and working on your networking skills, PR and low cost advertising to maximise business opportunities.

Web site costs

If you have a web site which is expensive to update then reconsider your options before making costly changes this year. When you need to change prices or add new images it can be an expensive overhead to pay a web designer to do this for you.  

Remember that, if you registered your own URL (domain name) you can move it to a self build web site package or forward it to a page on another web site.

Improving hits

Its also worth considering optimisation but be wary of optimisation companies (SEO's) who may hook you into regular updates to keep your web site highly ranked. Beware similarly of Directories that tell you they can get you on page one of Google - it may not last once you've paid a hefty fee.

Hsnwk Directory 

The Home Staging Network are working to upgrade the Home Staging Network with a bright new appearance, a forum and option to have full pages that Members can update themselves and add images to.

If you feel that your business may be in difficulty and want to cut costs by not renewing your personal web site hosting talk to me about forwarding your URL to a temporary page Individually set up for you at the Network until we launch the new web site. If you feel your business brand is not performing well enough to draw the customers in then using the House Wow! brand as your hook may be the answer. www.housewow.co.uk UK Home Staging and Styling business brand licence available in certain areas.

Be flexible and broaden service options

When times are tough the businesses that survive are those that respond with flexibility and determination to persevere against the odds. History shows us that many businesses survived recessions and depressions and came out the other side. Not everyone went bust! How though do you make sure that you’re on the winning side? 
If things seem difficult at the moment then the indicators seem to be that they will get worse. None of us can afford to be complacent or bury our head in the sand.  A careful peek above the parapet may reveal the next opportunity. However, a wise business owner is selective about the opportunity and doesn’t assume that just because it presents itself that it is necessarily worthwhile.  

Consider your potential client groups - who has the money?

Business advisors would say ‘consolidate what you have but don’t batten down the hatches and dig your heels in waiting for the upturn’. Instead be ready to widen your focus of business operations and broaden your services to appeal to a wider client group. Analyse who takes up your services and ensure that your services will appeal to those within the economy that can afford them. Consider the client groups that are cash rich and where you might find them. 

Finding new customers

Finding new customers to market your services to is not that difficult.  If you deliver services within the locality in which you live ask yourself how many of the people within a 10 mile radius of your home know about what you do, how you do it and how it can benefit them! People buy from people and word of mouth recommendations are exponentially more successful than an impersonal advertisement, no matter how expensive that advert is.  

Actually - Who does know what you do?

Ask yourself how many people you know by first name and how many people they know and how many people they know etc. Think of a chain letter email and how quickly that passes around the world. Your friends and family list may not create millions of new contacts within the week but it’s a start. Other options to get the word out include School PTA's and fund raisers - offer to run a stall, provide a prize - FREE Consultation, find your local business networking groups and turn up (there are low cost and free ones – check Businesslink.org.uk), talking to groups who need guest speakers and low cost industry specific directories that provide customer confidence in the businesses listed. The Home Staging Network is an industry specific Directory and that is why we receive so much focussed traffic. http://www.hsnwk.com   

Blogging, internet networking and free listings

The whole concept of blogging can blow your mind. People with too much time on their hands writing rather a lot about not much at all - or so some would say. Partly I would agree. You have to choose wisely where you blog and where you list your business in a free online Directory. Some web sites are making a lot of money from your content rich wording which draws in the hits - only for you to see these site visitors re-directed to the sponsored ads that the web site owner places neatly above your well written text. You will, hopefully, notice that the Home Staging Network does not do this. We have only a few sponsored ads carefully placed and none are on the Directory pages where your business gets found.

The Home Staging Network Group at MyDeco

The Home Staging Network have listed some Groups and a forum at My Deco. 

Check out our the Network My Deco groups  

Getting the best from advertising
Considering expensive advertising to promote your business?  If you run your own business you will be contacted by sales people for advertising in various ways on a regular basis. The best advice I can give to you is not to pay too much attention to their sales pitch or figures of circulation (circulation is no guarantee of readership or that the potential customer or client group will read the publication or your ad anyway).  

Before you part with your hard earned cash in an effort to create more hard earned cash consider the following: How many jobs of work at your average income per job would the advert need to achieve to pay for the cost of the advertising and how likely IS that? 

Consider the size of the advert and its location, potentially in a sea of articles or on a page next to a full page spread with letters a quarter of the page high advertising the latest sofa sale or half price burgers at Macs. Would you notice your advert – IF you hadn’t been the one to pay for it? In most cases low cost local advertising gets better results and as said - networking with local businesses cannot be underestimated.

Okay over to you!  I do wish you all the very best of good health, happiness, wisdom, success, friendships and wealth - in that order!

Contact the Network with feedback or your comments and articles for online display 

Anita Richardson


The Home Staging Network



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