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As
featured in Home Style Magazine
'Every possible topic is
covered with great clarity and practicality
in this comprehensive Home Staging
Business Starter eBook.'
HomeStyle Magazine
........................................
As
featured in the Daily Telegraph
'With
business start up in the real world in mind, this
business starter kit has
all anyone could want to make starting a business
in Home Staging as easy as
possible.'
Telegraph
............................................................
ebook
contents
Author
Testimonials
Full Contents
List
'Start
a Home Staging Business - Guide Contents'
The Home Staging Business Guide e Book contents cover complete details about how to become a home stager and create
a successful home staging career.
1 Introduction
2 Home Staging as a business
2.1
Training and expertise
2.1.1 Qualifications and training
2.1.2 Home Staging and Property Presentation Training
2.1.3 Personal experience
2.2 Possible services to offer
2.2.1 Consultation and advice
2.2.2 Consultation and immediate fix half day
2.2.3 Consultation and project management
2.2.4 Full home Staging Service
2.2.5 Home Staging to Sell
2.2.6 Home Staging to Stay
2.2.7 De-clutter
2.2.8 Estate Agent/Real Estate partnerships
2.2.9 Furniture rental
2.2.10 Other home staging services and options
2.2.11 Property photography
2.3 Charges, fees and contacts
2.4 Consultants immediate fix kit
2.5 Contractors, Services and Suppliers
2.5.1 Developing Links
2.5.2 Discount
2.5.3 Trades people finders fee
2.5.4 Finding a tradesperson
2.5.5 Trades jargon
2.5.6 Wholesalers Directory
2.6 Encouraging Customer co-operation
2.7
Personal presentation
2.8 Before the appointment
2.8.1 Client appointment confirmation letter
2.8.2 Terms & conditions
2.8.3 Managing the appointments
2.8.4 Research
2.8.5 Organising the documentation
2.8.6 Planning the job
2.8.7 Useful Links
2.9 At the appointment
2.9.1 Meeting the client
2.9.2 Client participation
2.9.3 Collecting information at the appointment
2.9.4 Photographing the home
2.9.5 Home Staging Consultants brief case
2.10 After the appointment
2.10.1 Producing an Action Plan
2.10.2 Feedback
2.10.3 Requesting payment and invoicing
2.10.4 Information storage and management of accounts
2.10.5 Planning and project management
2.11 Home Staging companies in the UK
2.12 International Home Staging Companies
2.13 Sources for Home Staging ideas and Inspiration
3 Business Start up
3.1
Initial considerations
3.1.1 Business Plan
3.1.2 Naming a business
3.1.3 Inland Revenue
3.1.4 VAT
3.1.5 Sole Trader
3.1.6 Limited Company
3.1.7 Self Employed NI contributions
3.1.8 Premises
3.1.9 Cash flow
3.1.10 Strategy
3.1.11 Market Research
3.1.12 Banks
3.1.13 Legal advice
3.1.14 Insurance
3.1.15 Accountants
3.2 Working from home
3.2.1 Home and family
3.2.2 House insurance & mortgage issues
3.2.3 Inland Revenue
3.2.4 Council Tax and tax issues
3.2.5 Business Link info on working from
home
3.3 Office equipment
3.4 Organising a system
3.4.1 Paperwork
3.4.2 IT based
3.4.3 Keeping your own accounts
3.5 Business documentation
3.5.1 Letterhead examples - 1
3.5.2 Letterhead examples - 2
3.5.3 Logo
3.5.4 Flyers
3.5.5 Fax
3.5.6 Business Cards
3.6 Stationery examples
3.6.1 Consultation Appointment Survey form
3.6.2 Home Staging Action Plan template example
3.6.3 Client feedback form
3.6.4 Invoice
3.7 Example documents
3.7.1 Estate Agents marketing letter or email
3.7.2 Appointment confirmation letter to client
3.7.3 Marketing letter to home owners
3.7.4 Marketing article to local property papers
3.7.5 Inland Revenue Letter requesting exemption
3.7.6 Example Contract
3.7.7 Programme of work
3.7.8 Draft Timetable - client copy
3.7.9 Order sheet
3.7.10 Working timesheet
3.7.11 Weekly timesheet
3.7.12 Clients contact record
3.8 Links to sources of advice and funding
4 Home Staging Effectively
4.1
Key issues in Home Staging
4.1.1 Style
4.1.2 Imagination
4.1.3 Cost
4.1.4 Have an overview
4.1.5 Kerb appeal, entrance and frontage
4.1.6 Less work for the buyer
4.1.7 Cleanliness
4.1.8 De-cluttering
4.1.9 Lighting
4.1.10 Space enhancing
4.1.11 Eating area or dining room
4.1.12 Children's
rooms
4.1.13 Master Bedroom
4.1.14 Bathrooms
4.1.15 Kitchens
4.1.16 The Lounge
4.1.17 Colour
4.1.18 Accessories
4.1.19 Bad smells
4.1.20 Gardens
4.2 Picture Gallery
4.2.1 Home Staging examples
4.2.2 Hotel Inspiration
4.2.3 Show Home Secrets
4.2.4 Design Inspiration
4.2.5 Floral Decorations
4.3 Buyers Tour
4.4 House Prices
4.5 Estate Agents and surveyors
4.6 Structural issues
4.7 The 10 quickest ways to make money on property
4.8 Expect the unexpected
4.9 Achieving a staged property and successful sale
5.0 Marketing
5.1
Marketing Introduction
5.2 Printing
5.3 Business cards and stationery
5.4 A business Logo
5.5 Flyers
5.6 Writing effective copy
5.7 Marketing Estate Agents
5.8 Marketing to Home Owners
5.9 UK and International Home Staging Directory
5.10 Paid Advertising
5.11
Advertorial
5.12 Local advertising
5.13 Finding free and low cost advertising
5.14 Mortgage advisors
5.15 Solicitors
5.16 Feedback and testimonials
5.17 Marketing with the
'Staging Property' eBook
5.18
The internet and ebusiness
5.19 Why have links into your web site?
5.20 Web site optimisation
5.21 E-Business Regulatory Bodies
5.22 Email promotion and
marketing
5.23 Example logo designs and a business card layout
5.24 Marketing email to Estate Agents
5.25 Marketing letter to Solicitors/mortgage Advisers
5.26 Marketing letter to gym/business contact
5.27 Marketing letter to a homeowner
5.28 Example of advertorial
5.29 Example of a colour flyer/advert
5.30 Example of a small newspaper lineage advert
5.31 Example of a full colour flyer/advert
5.32 Example of a home printed flyer
5.33 Example of a digitally printed glossy flyer
6.0 Home Staging in Canada
6.1
Introduction
6.2 What is home staging
6.3 Key factors in Canadian home staging
6.4 Working with Real Estate Agents
6.5 Home staging services and options
6.6 Furniture rental
6.7 The housing market
6.8 Business start up - useful links
6.9 Home Staging Industry Accreditation and Training
6.10 Home Staging Directory options
6.11 Decorating Solutions, Canada
6.12 Picture Gallery - Before and after staging
7.0 Home Staging in Australia
7.1 Introduction
7.2 The principles of property styling
7.3 Starting a property styling business
7.4 Choosing a name for your business
7.5 Trademarks
7.6 Setting up a company
7.7 Australian Taxation registration:
GST, TFN, PAYG
7.8 Business start up - useful links
7.9 Training and certification
7.10 Directories for listing Home Styling
7.11 Buyer Appeal Property Styling Pty Ltd, Australia
7.12 Picture Gallery - Before and After staging
8.0 Home Staging in the United States of
America
8.1 Introduction
8.2 What is home staging?
8.3 Why Stage a property for sale?
8.4 The Housing Market in the USA
8.5 Statistics on the benefits of home staging
8.6 The value of home staging to homeowners
8.7 Working with Real Estate Agents
8.8 Redesign and how is it different to Home Staging?
8.9 IRIS on Redesign
8.10 Home Staging and Redesign Training options
8.11 Association of Staging Professionals
8.12 ASP - Home Staging Training
8.13 Interior Redesign Industry Specialists IRIS
8.14 Alternative Interior Redesign Training
8.15 Home Staging Seminars by Peggy
8.16 Staging and Design Training - Distance learning
8.17 Level of fees to charge
8.18 Home Staging, Redesign and optional services to offer
8.19 Home Staging Businesses in the US
8.20 Luxury 5 star Home Staging Business Case Study
8.21 About Dressed to Close
8.22 Furniture Rental
8.23 Finding Home staging resources and articles
8.24 Finding suppliers and contractors
8.25 Business Start up and taxation issues
8.26 Checklist for starting a business
8.27 Business structure
8.28 Business
Structures
8.29 Sole Proprietorships
8.30 Forms to use
8.31 Partnerships
8.32 Corporations
8.33 S Corporations
8.34 Publications - Limited Liability Company
(LLC)
8.35 Employees Employment Scenarios
8.36 How spouses earn social security benefits
8.37 One spouse employed by another
8.38 Employer ID Numbers
(EINs)
8.39 Business Taxes
8.40 Income Tax
8.41 Self-Employment Tax
8.42 Employment Taxes
8.43 Excise Tax
8.44 Records keeping required for taxation and the IRS
8.45 Supporting Business Documents
8.46 Employment taxes
8.47 Local States:
business, taxation, employer information
8.48 Summary of useful links and resources
9.0 The electronic Home Staging Action plan Report
9.1 Preparing an electronic
Report
9.2 Example electronic Home Staging Action Plan Report
9.3 Action Plan next steps
10.0 Know your trades jargon!
11.0 HSC: Further products and services
Contents
Author Testimonials
|
Testimonials
Don't just take our word
for it; look at some of the feedback from previous purchasers:
"I would like to say that this Home Staging ebook is absolutely fantastic-all I could possibly need for starting up in business - so THANK YOU! I particularly like the pictures and the example letters - invaluable help to my home staging
business".
Chrissy
Halton, Cheshire,
UK
"You won't find a more comprehensive home staging guide anywhere. Amazing
value".
A Peters, Australia
"Excellent research material to start a home staging business in any
Country". Christine Rae,
Canada
Decorating solutions.ca
"Now I feel that I have all the information I need to start a successful Home Staging business. Excellent
value".
T Cooper, Sheffield, England
"I purchased your eBook Home Staging and Business Startup Guide and so far I Love it! It is exactly what I was hoping it would
be".
Erin
Rhindgrass, Massachusetts, USA elrsigns.com
"A great book to read with excellent images and clear descriptions of business
practice".
Rosemary
Swainey, Atlanta, USA
"I searched the internet and every large book store but unable to find anything
with much useful content until I found this amazing eBook. A fabulous resource
to become a home stager, Thank you".
S
Moorhouse, Edinburgh, UK
"A fabulous, easy to use Home Staging eBook with clear and concise information.
Brilliant!"
K
Smithson, Cheshire, UK
"The information in this eBook has saved me an enormous amount of time. I know feel I have the confidence to start a Home Staging business. I can’t thank you enough!"
Jane, Design student, Kent, UK
"A great eBook, lots of useful home staging business information and no waffle, it was great to read, thank
you".
F
Benfield, Swansea, UK
"The
E book was a great source of information and I found it very helpful.
Thank you for 'paying it forward' to all of us. It's great to see
successful businesses help others achieve the same."
Alison
Kirkland, Rotorua, New Zealand
"Thank
you for the Home Staging Business eBook, it is extremely thorough, practical and
instantly usable. It is astounding, and could have
been written just for me for my staging career! Many
thanks once again"
Valerie
Plummer, At No 19, Interior Design, England
"The Home Staging Business eBook is very thorough and designed to help
a beginning business person as well as a beginning home stager (to do both is a
major feat!). I've been self-employed for several years as a feng shui
practitioner and life mentor coach, so some of the basics are a nice refresher
for me. I like the photos to give actual visuals."
Lynn
Scheurell, Creative Catalyst, USA
"Dear Anita, Your book is terrific and
so very helpful - Thankyou!"
Denise Sprague, Small Changes Design,
La Jolla, CA, USA
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The Author
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The
Home Staging Business Guide was written by Anita
Richardson, with contributions from home staging experts in the USA,
Australia and Canada. Anita Richardson has over 10 years of experience in home
staging and
Interior Design and is founder of The International Home Staging Network. Anita understands very well all the issues about
business start up and running a home staging business. Anita is at the forefront of
marketing home staging and shows you in this comprehensive ebook how to start and manage a
successful home staging business.
As well as running
leading UK Home Staging and Show Home Business, House Wow Ltd
www.housewow.co.uk, Anita continues to develop the home
staging course chssp.com and a significant web presence for independent Home Staging
Businesses at The International Home Staging Network hsnwk.com. Anita
Richardson is a recognised
expert in home staging advice to sell property and has featured in Sky TV's Women in Property programme,
Open House, The Telegraph, The Independent plus Style Magazines such
as House Beautiful, Show Homes, Home Style and Women's World.
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"I
started my own Home Staging and Design business so that I could enjoy a creative
career whilst having total flexibility whilst being a mum with two children to
look after.
I am
happy to share with you all that I have learned during my staging career
and have captured all of this information within the Home Staging Business
Guide eBook.
Wishing you
health, happiness and a successful Design Career in Home
Staging, Best wishes
Anita Richardson,
Founder of The Home Staging Network and MD HouseWow®
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The Home Staging Business Guide
ebook
|
Home Staging
Business Guide eBook The
most comprehensive 270 page home staging business start up guide contains
everything
you need to know to start a successful
Home Staging Business!
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Home
Staging Business Guide ebook
is
no longer available.
For
a similar product see
The
Online Home Staging Course
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Home Staging Network Course
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