A valuable resource for:                                    

	Home Staging beginner
	Practicing House Doctor
	Property Presentation
	Interior redesign
	Property Styling
	Interior Design students
	Professional Home stager
	Property investors

     ISBN 0955234409 The Home Staging Business Guide eBook Edition 4  Publication date: May 2006

Contents   Costs and options     Document templates  Network Membership    Author   Testimonials    BUY NOW    Update me 

The Home Staging Business Guide ebook now includes:

	Practical advice and information on setting up and running a business in home staging
	The principals of home staging effectively
	Practical information on working from home, dealing with clients,  arranging appointments, example stationery and written communications.
	Home Staging training options, example business services to offer and furniture rental and trades resources.
	Writing a Home Staging Action plan, How to producing an electronic action plan.
	How to Market your Home Staging Business: letter examples, resources, types of marketing, who to contact, how to write effective copy and low cost suggestions to get your business noticed.
	Home Staging Business start up, how to write a business plan, taxation issues, expenditure and profit and loss accounts.
	Over 120 colour photographs including show homes and before and after home staging pictures
	Home Staging in the UK: Training options, business start up, Business services to offer, fees and useful links for running a home staging business in the UK
	Home Staging in the USA: Training options, business start up, Business services to  offer, fees, picture gallery and many useful links for running a home staging business in the USA
	Home Staging in Canada  Written by Christine Rae, owner of successful Home Staging Businesses Decoration Solutions, Canada.
	Home Styling in Australia  Written by Anne Peters owner of successful Home Staging Businesses Buyer Appeal Property Styling, Australia.

Contents   Costs and options     Document templates   Network Membership      Author   Testimonials    BUY NOW  Update me 

Images from screen pages of the Home Staging Business eBook.

(Note: The screen is a scrolling page for each section with a fully hyperlinked index and lots of useful cross referenced information and external hyperlinked organisations and point of references.  

The whole guide is approximately 270 pages of equivalent A4 pages)

Staging project (as featured in The Yorkshire Evening Post) carried out by Anita Kenna, author 

of the 'Home Staging Business eBook' and 'Staging Property for sale' ebook, increasing the property value by £40,000 in just 5weeks. 

Anita, explaining the Home Staging Action plan to the property owner.    

The Home Staging Business Guide as featured in Home Style Oct '06:

'Every possible topic is covered with great clarity and practicality in this comprehensive Home Staging Business Starter eBook....' 

1 Introduction
2 Home Staging as a business

2.1      Training and expertise
2.1.1   Qualifications and training
2.1.2   Home Staging and Property Presentation Training
2.1.3   Personal experience
2.2      Possible services to offer
2.2.1   Consultation and advice
2.2.2   Consultation and immediate fix half day
2.2.3   Consultation and project management
2.2.4   Full home Staging Service
2.2.5   Home Staging to Sell
2.2.6   Home Staging to Stay
2.2.7   De-clutter
2.2.8   Estate Agent/Real Estate partnerships
2.2.9   Furniture rental
2.2.10 Other home staging services and options
2.2.11  Property photography
2.3      Charges, fees and contacts
2.4      Consultants immediate fix kit
2.5      Contractors, Services and Suppliers
2.5.1   Developing Links
2.5.2   Discounts
2.5.3   Trades people finders fee
2.5.4   Finding a tradesperson
2.5.5   Trades jargon
2.5.6   Wholesalers Directory
2.6      Encouraging Customer co-operation

2.7      Personal presentation
2.8      Before the appointment
2.8.1   Client appointment confirmation letter
2.8.2   Terms & conditions
2.8.3   Managing the appointments
2.8.4   Research
2.8.5   Organising the documentation
2.8.6   Planning the job
2.8.7   Useful Links
2.9      At the appointment
2.9.1   Meeting the client
2.9.2   Client participation
2.9.3   Collecting information at the appointment
2.9.4   Photographing the home
2.9.5   Home Staging Consultants brief case
2.10    After the appointment
2.10.1 Producing an Action Plan
2.10.2 Feedback
2.10.3 Requesting payment and invoicing
2.10.4 Information storage and management of accounts
2.10.5 Planning and project management
2.11    Home Staging companies in the UK

2.12    International Home Staging Companies
2.13    Sources for Home Staging ideas and Inspiration

3 Business Start up

3.1       Initial considerations
3.1.1    Business Plan
3.1.2    Naming a business
3.1.3    Inland Revenue
3.1.4    VAT
3.1.5    Sole Trader
3.1.6    Limited Company
3.1.7    Self Employed NI contributions
3.1.8    Premises
3.1.9    Cash flow
3.1.10  Strategy
3.1.11  Market Research
3.1.12  Banks
3.1.13  Legal advice
3.1.14  Insurance
3.1.15  Accountants
3.2      Working from home
3.2.1    Home and family
3.2.2    House insurance & mortgage issues
3.2.3    Inland Revenue
3.2.4    Council Tax and tax issues
3.2.5    Business Link info on working from home 
3.3      Office equipment
3.4      Organising a system
3.4.1   Paperwork
3.4.2   IT based
3.4.3   Keeping your own accounts
3.5      Business documentation
3.5.1   Letterhead examples - 1
3.5.2   Letterhead examples - 2
3.5.3   Logo
3.5.4   Flyers
3.5.5   Fax
3.5.6   Business Cards
3.6      Stationery examples
3.6.1   Consultation Appointment Survey form
3.6.2   Home Staging Action Plan template example
3.6.3   Client feedback form
3.6.4   Invoice
3.7      Example documents
3.7.1   Estate Agents marketing letter or email
3.7.2   Appointment confirmation letter to client
3.7.3   Marketing letter to home owners
3.7.4   Marketing article to local property papers
3.7.5   Inland Revenue Letter requesting exemption
3.7.6   Example Contract
3.7.7   Programme of work
3.7.8   Draft Timetable - client copy
3.7.9   Order sheet
3.7.10  Working timesheet
3.7.11  Weekly timesheet
3.7.12  Clients contact record
3.8       Links to sources of advice and funding

4 Home Staging Effectively

4.1       Key issues in Home Staging
4.1.1    Style
4.1.2    Imagination
4.1.3    Cost
4.1.4    Have an overview
4.1.5    Kerb appeal, entrance and frontage
4.1.6    Less work for the buyer
4.1.7    Cleanliness
4.1.8    De-cluttering
4.1.9    Lighting
4.1.10  Space enhancing
4.1.11  Eating area or dining room
4.1.12  Children’s rooms4.1.13 Master Bedroom
4.1.14  Bathrooms
4.1.15  Kitchens
4.1.16  The Lounge
4.1.17  Colour
4.1.18  Accessories
4.1.19  Bad smells
4.1.20  Gardens
4.2       Picture Gallery
4.2.1    Home Staging examples
4.2.2    Hotel Inspiration
4.2.3    Show Home Secrets
4.2.4    Design Inspiration
4.2.5    Floral Decorations
4.3       Buyers Tour
4.4       House Prices
4.5       Estate Agents and surveyors
4.6       Structural issues
4.7       The 10 quickest ways to make money on property
4.8       Expect the unexpected
4.9       Achieving a staged property and successful sale

5.0 Marketing

5.1       Marketing Introduction
5.2       Printing 
5.3       Business cards and stationery 
5.4       A business Logo 
5.5       Flyers 
5.6       Writing effective copy 
5.7       Marketing Estate Agents 
5.8       Marketing to Home Owners 
5.9       UK and International Home Staging Directory 
5.10     Paid Advertising 
5.11     Advertorial 
5.12     Local advertising 
5.13     Finding free and low cost advertising 
5.14     Mortgage advisors 
5.15     Solicitors 
5.16     Feedback and testimonials 
5.17     Marketing with the ‘Staging Property’ eBook 

5.18     The internet and Ebusiness 
5.19     Why have links into your web site? 
5.20     Web site optimisation 
5.21     E-Business Regulatory Bodies 
5.22     Email promotion and marketing   
5.23     Example logo designs and a business card layout 
5.24     Marketing email to Estate Agents 
5.25     Marketing letter to Solicitors/mortgage Advisers 
5.26     Marketing letter to gym/business contact 
5.27     Marketing letter to a homeowner 
5.28     Example of advertorial 
5.29     Example of a colour flyer/advert 
5.30     Example of a small newspaper lineage advert 
5.31     Example of a full colour flyer/advert 
5.32     Example of a home printed flyer
5.33     Example of a digitally printed glossy flyer

6.0 Home Staging in Canada

6.1      Introduction
6.2      What is home staging
6.3      Key factors in Canadian home staging
6.4     Working with Real Estate Agents
6.5     Home staging services and options
6.6     Furniture rental
6.7     The housing market
6.8     Business start up - useful links
6.9     Home Staging Industry Accreditation and Training
6.10   Home Staging Directory options
6.11   Decorating Solutions, Canada
6.12   Picture Gallery - Before and after staging

7.0 Home Staging in Australia

7.1    Introduction
7.2    The principles of property styling
7.3    Starting a property styling business
7.4    Choosing a name for your business
7.5    Trademarks
7.6    Setting up a company
7.7    Australian Taxation registration: GST, TFN, PAYG
7.8    Business start up - useful links
7.9    Training and certification
7.10   Directories for listing Home Styling
7.11   Buyer Appeal Property Styling Pty Ltd, Australia
7.12   Picture Gallery - Before and After staging

8.0 Home Staging in the United States of America

8.1    Introduction
8.2    What is home staging?
8.3    Why Stage a property for sale?
8.4    The Housing Market in the USA
8.5    Statistics on the benefits of home staging
8.6    The value of home staging to homeowners
8.7    Working with Real Estate Agents
8.8    Redesign and how is it different to Home Staging? 
8.9    IRIS on Redesign 
8.10  Home Staging and Redesign Training options 
8.11  Association of Staging Professionals 
8.12  ASP - Home Staging Training 
8.13  ’Interior Redesign Industry Specialists IRIS 

8.14  Alternative Interior Redesign Training 
8.15  Home Staging Seminars by Peggy 
8.16  Staging and Design Training - Distance learning  
8.17  Level of fees to charge
8.18  Home Staging, Redesign and optional services to offer
8.19  Home Staging Businesses in the US 
8.20  Luxury 5 star Home Staging Business Case Study 
8.21  About Dressed to Close  
8.22  Furniture Rental 
8.23  Finding Home staging resources and articles 
8.24  Finding suppliers and contractors 
8.25  Business Start up and taxation issues 
8.26  Checklist for starting a business 
8.27  Business structure  
8.28  Business Structures 
8.29  Sole Proprietorships  
8.30  Forms to use
8.31  Partnerships 
8.32  Corporations
8.33  S Corporations 
8.34  Publications - Limited Liability Company (LLC) 
8.35  Employees Employment Scenarios  
8.36  How spouses earn social security benefits 
8.37  One spouse employed by another 
8.38  Employer ID Numbers (EINs) 
8.39  Business Taxes  
8.40  Income Tax  
8.41  Self-Employment Tax
8.42  Employment Taxes  
8.43  Excise Tax  
8.44  Records keeping required for taxation and the IRS
8.45  Supporting Business Documents
8.46  Employment taxes
8.47  Local States:business, taxation, employer information 8.48  Summary of useful links and resources   

9.0 The electronic Home Staging Action plan Report

9.1   Preparing an electronic Report
9.2   Example electronic Home Staging Action Plan Report
9.3   Action Plan next steps

10.0 Know your trades jargon!

11.0 HSC: Further products and services