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ISBN
0955234409 The Home Staging Business Guide eBook Edition 4
Contents
Author Testimonials BUY NOW
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The Home Staging Business Guide ebook
includes:
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Practical
advice and information on setting up and running a
business in home staging
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The
principals of home staging effectively |
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Practical information
on working from home, dealing with clients,
arranging
appointments, example stationery and written communications.
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Home
Staging training options, example business
services to offer and furniture rental and trades resources. |
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Writing
a Home Staging Action plan,
and producing an
electronic action plan.
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How
to Market your Home Staging Business: letter
examples, resources, types of marketing, who to contact, how to write effective copy and low cost
suggestions to get your business noticed. |
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Home
Staging Business start up, how to write a business plan,
taxation issues, expenditure and profit and loss accounts.
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Over
120 colour photographs including
show homes and before and after home
staging pictures |
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Home Staging in
the UK: Training options, business
start up, Business services to offer, fees
and useful links for running a home staging business in the UK
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Home Staging in
the USA: Training options,
business start up, Business services to offer, fees,
picture gallery and many useful links for running a home staging
business in the USA
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Home Staging in Canada
Written by Christine Rae, owner of
successful Home Staging Businesses Decoration Solutions, Canada.
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Home Styling in Australia
Written by Anne Peters owner of
successful Home Staging Businesses Buyer Appeal Property Styling, Australia.
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Example
sections from the Home Staging Business eBook
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The
Home Staging Business Guide featured in Home Style magazine
'Every possible topic is
covered with great clarity and practicality in this
comprehensive Home Staging
Business Starter eBook....'
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The
Home Staging Business Guide featured in the Daily Telegraph

'With
business start up in the real world in mind, this business starter kit
has
all anyone could want to make starting a business
in Home Staging as easy as
possible...'
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'Starting
a Home Staging Business - ebook contents'
'Everything
you need to know about starting a home staging business is contained
within
this
easy to use ebook with an interactive content menu to move about from page to
page easily'
1 Introduction
2 Home Staging as a business
2.1
Training and expertise
2.1.1 Qualifications and training
2.1.2 Home Staging and Property Presentation Training
2.1.3 Personal experience - make it count!
2.2 Possible services to offer
and how to position your services
2.2.1 Consultation and advice
2.2.2 Consultation and immediate fix half day
2.2.3 Consultation and project management
2.2.4 Full home Staging Service
2.2.5 Home Staging to Sell
2.2.6 Home Staging to Stay
2.2.7 De-clutter
2.2.8 Estate Agent/Real Estate partnerships
2.2.9 Furniture rental
2.2.10 Other home staging services and options
2.2.11 Property photography - get the best out of
your photos!
2.3 Charges, fees and contacts
2.4 Consultants immediate fix kit
2.5 Contractors, Services and Suppliers
2.5.1 Developing Links
2.5.2 Discounts
2.5.3 Trades people finders fee
2.5.4 Finding a tradesperson
2.5.5 Trades jargon
2.5.6 Wholesalers Directory
2.6 Encouraging Customer co-operation
2.7
Personal presentation
2.8 Before the appointment
2.8.1 Client appointment confirmation letter
2.8.2 Terms & conditions
2.8.3 Managing the appointments
2.8.4 Research
2.8.5 Organising the documentation
2.8.6 Planning the job
2.8.7 Useful Links
2.9 At the appointment
2.9.1 Meeting the client
2.9.2 Client participation - engaging and
motivating the client
2.9.3 Collecting information at the appointment
2.9.4 Photographing the home
2.9.5 Home Staging Consultants kit - what to
put in the brief case
2.10 After the appointment - winning
the business
2.10.1 Producing an Action Plan
2.10.2 Feedback
2.10.3 Requesting payment and invoicing
2.10.4 Information storage and management of accounts
2.10.5 Planning and project management
2.11 Home Staging companies in the UK
- example companies
2.12 International Home Staging Companies
2.13 Sources for Home Staging ideas and Inspiration
3 Business Start up
- the serious bit - make it legal, plan your business
and get the documentation ready
3.1
Initial considerations
3.1.1 Business Plan
3.1.2 Naming a business
3.1.3 Inland Revenue
3.1.4 VAT
3.1.5 Sole Trader
3.1.6 Limited Company
3.1.7 Self Employed NI contributions
3.1.8 Premises
3.1.9 Cash flow
3.1.10 Strategy
3.1.11 Market Research
3.1.12 Banks
3.1.13 Legal advice
3.1.14 Insurance
3.1.15 Accountants
3.2 Working from home
3.2.1 Home and family
3.2.2 House insurance & mortgage issues
3.2.3 Inland Revenue
3.2.4 Council Tax and tax issues
3.2.5 Business Link info on working from home
3.3 Office equipment
3.4 Organising a system
3.4.1 Paperwork
3.4.2 IT based
3.4.3 Keeping your own accounts
3.5 Business documentation
3.5.1 Letterhead examples - 1
3.5.2 Letterhead examples - 2
3.5.3 Logo
3.5.4 Flyers
3.5.5 Fax
3.5.6 Business Cards
3.6 Stationery examples
3.6.1 Consultation Appointment Survey form
3.6.2 Home Staging Action Plan template example
3.6.3 Client feedback form
3.6.4 Invoice
3.7 Example documents
3.7.1 Estate Agents marketing letter or email
3.7.2 Appointment confirmation letter to client
3.7.3 Marketing letter to home owners
3.7.4 Marketing article to local property papers
3.7.5 Inland Revenue Letter requesting exemption
3.7.6 Example Contract
3.7.7 Programme of work
3.7.8 Draft Timetable - client copy
3.7.9 Order sheet
3.7.10 Working timesheet
3.7.11 Weekly timesheet
3.7.12 Clients contact record
3.8 Links to sources of advice and funding
4 Home Staging Effectively
- how to do it! - overviews and room by room - we help
you with real facts and real projects undertaken for
paying customers.
4.1
Key issues in Home Staging
4.1.1 Style
4.1.2 Imagination
4.1.3 Cost
4.1.4 Have an overview
4.1.5 Kerb appeal, entrance and frontage
4.1.6 Less work for the buyer
4.1.7 Cleanliness
4.1.8 De-cluttering
4.1.9 Lighting
4.1.10 Space enhancing
4.1.11 Eating area or dining room
4.1.12 Children’s rooms4.1.13 Master Bedroom
4.1.14 Bathrooms
4.1.15 Kitchens
4.1.16 The Lounge
4.1.17 Colour
4.1.18 Accessories
4.1.19 Bad smells
4.1.20 Gardens
4.2 Picture Gallery
4.2.1 Home Staging examples
4.2.2 Hotel Inspiration
4.2.3 Show Home Secrets
4.2.4 Design Inspiration
4.2.5 Floral Decorations
4.3 Buyers Tour
4.4 House Prices
4.5 Estate Agents and surveyors
4.6 Structural issues
4.7 The 10 quickest ways to make money on property
4.8 Expect the unexpected
4.9 Achieving a staged property and successful sale
5.0 Marketing
5.1
Marketing Introduction
5.2 Printing
5.3 Business cards and stationery
5.4 A business Logo
5.5 Flyers
5.6 Writing effective copy -
how to write winning words to win business
5.7 Marketing Estate Agents
5.8 Marketing to Home Owners
5.9 UK and International Home Staging Directory
5.10 Paid Advertising
5.11 Advertorial - when to
get paid or part paid ads
5.12 Local advertising -
growing your business locally!
5.13 Finding free and low cost advertising -
lots of suggestions to get free advertising
5.14 Mortgage advisors -
marketing your business
5.15 Solicitors
5.16 Feedback and testimonials -
win repeat business and word of mouth recommendations
5.17 Marketing with the ‘Staging Property’ eBook
5.18
The internet and Ebusiness - get found on the web!
5.19 Why have links into your web site? Why
and when to link
5.20 Web site optimisation -
found out how to get your website found
5.21 E-Business Regulatory Bodies
5.22 Email promotion and marketing
5.23 Example logo designs and a business card layout
5.24 Marketing email to Estate Agents
5.25 Marketing letter to Solicitors/mortgage Advisers
5.26 Marketing letter to gym/business contact
5.27 Marketing letter to a homeowner
5.28 Example of advertorial
5.29 Example of a colour flyer/advert
5.30 Example of a small newspaper lineage advert
5.31 Example of a full colour flyer/advert
5.32 Example of a home printed flyer
5.33 Example of a digitally printed glossy flyer
6.0 Home Staging in Canada
6.1
Introduction
6.2 What is home staging
6.3 Key factors in Canadian home staging
6.4 Working with Real Estate Agents
6.5 Home staging services and options
6.6 Furniture rental
6.7 The housing market
6.8 Business start up - useful links
6.9 Home Staging Industry Accreditation and Training
6.10 Home Staging Directory options
6.11 Decorating Solutions, Canada
6.12 Picture Gallery - Before and after staging
7.0 Home Staging in Australia
7.1 Introduction
7.2 The principles of property styling
7.3 Starting a property styling business
7.4 Choosing a name for your business
7.5 Trademarks
7.6 Setting up a company
7.7 Australian Taxation registration:
GST, TFN, PAYG
7.8 Business start up - useful links
7.9 Training and certification
7.10 Directories for listing Home Styling
7.11 Buyer Appeal Property Styling Pty Ltd, Australia
7.12 Picture Gallery - Before and After staging
8.0 Home Staging in the United States of
America
8.1 Introduction
8.2 What is home staging?
8.3 Why Stage a property for sale?
8.4 The Housing Market in the USA
8.5 Statistics on the benefits of home staging
8.6 The value of home staging to homeowners
8.7 Working with Real Estate Agents
8.8 Redesign and how is it different to Home Staging?
8.9 IRIS on Redesign
8.10 Home Staging and Redesign Training options
8.11 Association of Staging Professionals
8.12 ASP - Home Staging Training
8.13 ’Interior Redesign Industry Specialists IRIS
8.14 Alternative Interior Redesign Training
8.15 Home Staging Seminars by Peggy
8.16 Staging and Design Training - Distance learning
8.17 Level of fees to charge
8.18 Home Staging, Redesign and optional services to offer
8.19 Home Staging Businesses in the US
8.20 Luxury 5 star Home Staging Business Case Study
8.21 About Dressed to Close
8.22 Furniture Rental
8.23 Finding Home staging resources and articles
8.24 Finding suppliers and contractors
8.25 Business Start up and taxation issues
8.26 Checklist for starting a business
8.27 Business structure
8.28 Business Structures
8.29 Sole Proprietorships
8.30 Forms to use
8.31 Partnerships
8.32 Corporations
8.33 S Corporations
8.34 Publications - Limited Liability Company (LLC)
8.35 Employees Employment Scenarios
8.36 How spouses earn social security benefits
8.37 One spouse employed by another
8.38 Employer ID Numbers (EINs)
8.39 Business Taxes
8.40 Income Tax
8.41 Self-Employment Tax
8.42 Employment Taxes
8.43 Excise Tax
8.44 Records keeping required for taxation and the IRS
8.45 Supporting Business Documents
8.46 Employment taxes
8.47 Local States:business, taxation, employer information
8.48 Summary of useful links and resources
9.0 The electronic Home Staging Action plan Report
9.1 Preparing an electronic
Report
9.2 Example electronic Home Staging Action Plan Report
9.3 Action Plan next steps
10.0
Trades jargon - get to know what trades people say and
what they mean!
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Our
customer satisfaction guarantee
After
purchase IF you can think of anything that this ebook does not
cover regarding setting up
AND
running your own home staging business - then write to us and we will
endeavour
to
answer your questions.
If you are not satisfied we will refund your payment. Its as
simple as that!
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Author
of the Home Staging Business start up Guide eBook on CD ROM
The
Home Staging Business Start up eBook is written by Anita
Richardson practising Home Staging business owner and Director of The Home Staging Network,
CHSSP Home Staging course and House Wow Ltd. Contributions to content
include chapters from home staging experts in the USA,
Australia and Canada. Anita is at the forefront of
marketing home staging and coaches new-comers to enable them to create a
successful home staging business. Anita continues to develop
a significant web presence and Industry standards for independent Home Staging
Businesses in the UK and around the world.
'I am a working mum and understand very well all the issues
involved in running a home staging business.
I am happy to share with you all that I have learned over many years in the home
staging business. I have captured all of this
information and tips within the pages of the Home Staging Business eBook so that you can
start a successful home staging business.
I hope that you enjoy
the book. Wishing you the very best of
health, happiness and a successful career in Home Staging'.
Anita Richardson
Director, The Home Staging Network, Home Staging Consultants
and House Wow Ltd
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Anita,
above seen with a Home Staging customer. The customers property features in the
Home Staging eBook on CD ROM (and in the local Style magazine below) and sold in a few weeks after home staging.
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Anita
Richardson's Home Staging
project was featured in The Yorks Evening Post
Home
Magazine (Above) after 'Staging
increased the property value by £40,000.
The property case study is
featured in the Home Staging Business eBook on CD ROM.
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Testimonials
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Home
Staging Business Starter ebook CD ROM has had 100% happy customers to-date since
the first version in 2004. Since then its been updated many times.
Below
are a just a few of the many thankyou letters we have received.
“Thank
you for the Home Staging Business eBook, it is extremely thorough, practical and
instantly usable. It is astounding, and could have
been written just for me! Many
thanks once again”
Valerie
Plummer, At No 19 Interior Design, England
“ The Home Staging Business eBook is very thorough and designed to help
a beginning business person as well as a beginning home stager - to do both is a
major feat! I like the photos very much.”
Lynn
Scheurell, Creative
Catalyst, USA
“Dear Anita,
the Home Staging Business start up book is terrific and very, very helpful!”
Denise Sprague, Small Changes Design,
La Jolla, CA, USA
“The
Home Staging Business ebook was a great source of information and I found it very helpful.
Thank you for ‘paying it forward’ to all of us. It's great to see
successful businesses help others achieve the same."
Alison
Kirkland,
Rotorua, New Zealand
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The
Home Staging Business Guide
ebook on CD ROM
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the Buy Now button below to proceed to secure
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Home Staging
Business Guide ebook CD-Rom
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Staging Consultants Membership websites, ebook, document
templates and chssp published and distributed world wide
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HSC Design Ltd. Company Registration: 06576986 United
Kingdom
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