'The Home Staging Business Guide ebook'

The Home Staging Business Guide ebook is packed with practical information and advice 

about starting and running a successful home staging business. 

    Suitable Home Staging Businesses in the UK, USA, Canada and 

Australia as well as many other countries.  Hundreds of colour pictures including 

before staging and after staging

   ISBN 0955234409 The Home Staging Business Guide eBook Edition 4 

Contents    Author   Buyer feedback   BUY NOW  

The Home Staging Business Guide ebook includes:

	Practical advice and information on setting up and running a business in home staging
	The principals of home staging effectively
	Practical information on working from home, dealing with clients,  arranging appointments, example stationery and written communications.
	Home Staging training options, example business services to offer and furniture rental and trades resources.
	Writing a Home Staging Action plan, and producing an electronic action plan.
	How to Market your Home Staging Business: letter examples, resources, types of marketing, who to contact, how to write effective copy and low cost suggestions to get your business noticed.
	Home Staging Business start up, how to write a business plan, taxation issues, expenditure and profit and loss accounts.
	Over 120 colour photographs including show homes and before and after home staging pictures
	Home Staging in the UK: Training options, business start up, Business services to offer, fees and useful links for running a home staging business in the UK
	Home Staging in the USA: Training options, business start up, Business services to  offer, fees, picture gallery and many useful links for running a home staging business in the USA
	Home Staging in Canada  Written by Christine Rae, owner of successful Home Staging Businesses Decoration Solutions, Canada.
	Home Styling in Australia  Written by Anne Peters owner of successful Home Staging Businesses Buyer Appeal Property Styling, Australia.

  Example sections from the Home Staging Business eBook     

The Home Staging Business Guide featured in Home Style magazine               'Every possible topic is covered with great clarity and practicality in this  comprehensive Home Staging Business Starter eBook....'

'Home Staging Business Guide ebook contents'

'Everything you need to know about starting and running a home staging business is contained within 

this easy to use ebook with an interactive content menu to move about from page to page easily'

  1 Introduction
  2 Home Staging as a business

2.1      Training and expertise
2.1.1   Qualifications and training
2.1.2   Home Staging and Property Presentation Training
2.1.3   Personal experience - make it count!
2.2      Possible services to offer and how to position your services 
2.2.1   Consultation and advice
2.2.2   Consultation and immediate fix half day
2.2.3   Consultation and project management
2.2.4   Full home Staging Service
2.2.5   Home Staging to Sell
2.2.6   Home Staging to Stay
2.2.7   De-clutter
2.2.8   Estate Agent/Real Estate partnerships
2.2.9   Furniture rental
2.2.10 Other home staging services and options
2.2.11  Property photography - get the best out of your photos!
2.3      Charges, fees and contacts
2.4      Consultants immediate fix kit
2.5      Contractors, Services and Suppliers 
2.5.1   Developing Links
2.5.2   Discounts
2.5.3   Trades people finders fee
2.5.4   Finding a tradesperson
2.5.5   Trades jargon
2.5.6   Wholesalers Directory
2.6      Encouraging Customer co-operation

2.7      Personal presentation
2.8      Before the appointment
2.8.1   Client appointment confirmation letter 
2.8.2   Terms & conditions
2.8.3   Managing the appointments
2.8.4   Research
2.8.5   Organising the documentation
2.8.6   Planning the job
2.8.7   Useful Links
2.9      At the appointment
2.9.1   Meeting the client
2.9.2   Client participation - engaging and motivating the client
2.9.3   Collecting information at the appointment
2.9.4   Photographing the home
2.9.5   Home Staging Consultants kit - what to put in the brief case
2.10    After the appointment - winning the business
2.10.1 Producing an Action Plan
2.10.2 Feedback
2.10.3 Requesting payment and invoicing
2.10.4 Information storage and management of accounts
2.10.5 Planning and project management
2.11    Home Staging companies in the UK - example companies

2.12    International Home Staging Companies
2.13    Sources for Home Staging ideas and Inspiration

  3 Business Start up - the serious bit - make it legal, plan your business and get the documentation ready

3.1       Initial considerations
3.1.1    Business Plan
3.1.2    Naming a business
3.1.3    Inland Revenue
3.1.4    VAT
3.1.5    Sole Trader
3.1.6    Limited Company
3.1.7    Self Employed NI contributions
3.1.8    Premises
3.1.9    Cash flow
3.1.10  Strategy
3.1.11  Market Research
3.1.12  Banks
3.1.13  Legal advice
3.1.14  Insurance
3.1.15  Accountants
3.2      Working from home
3.2.1    Home and family
3.2.2    House insurance & mortgage issues
3.2.3    Inland Revenue
3.2.4    Council Tax and tax issues
3.2.5    Business Link info on working from home 
3.3      Office equipment
3.4      Organising a system
3.4.1   Paperwork
3.4.2   IT based
3.4.3   Keeping your own accounts
3.5      Business documentation
3.5.1   Letterhead examples - 1
3.5.2   Letterhead examples - 2
3.5.3   Logo
3.5.4   Flyers
3.5.5   Fax
3.5.6   Business Cards
3.6      Stationery examples
3.6.1   Consultation Appointment Survey form
3.6.2   Home Staging Action Plan template example
3.6.3   Client feedback form
3.6.4   Invoice
3.7      Example documents
3.7.1   Estate Agents marketing letter or email
3.7.2   Appointment confirmation letter to client
3.7.3   Marketing letter to home owners
3.7.4   Marketing article to local property papers
3.7.5   Inland Revenue Letter requesting exemption
3.7.6   Example Contract
3.7.7   Programme of work
3.7.8   Draft Timetable - client copy
3.7.9   Order sheet
3.7.10  Working timesheet
3.7.11  Weekly timesheet
3.7.12  Clients contact record
3.8       Links to sources of advice and funding

  4 Home Staging Effectively - how to do it! - overviews and room by room - we help you with real facts and real projects undertaken for paying customers.

4.1       Key issues in Home Staging
4.1.1    Style
4.1.2    Imagination
4.1.3    Cost
4.1.4    Have an overview
4.1.5    Kerb appeal, entrance and frontage
4.1.6    Less work for the buyer
4.1.7    Cleanliness
4.1.8    De-cluttering
4.1.9    Lighting
4.1.10  Space enhancing
4.1.11  Eating area or dining room
4.1.12  Children’s rooms4.1.13 Master Bedroom
4.1.14  Bathrooms
4.1.15  Kitchens
4.1.16  The Lounge
4.1.17  Colour
4.1.18  Accessories
4.1.19  Bad smells
4.1.20  Gardens
4.2       Picture Gallery
4.2.1    Home Staging examples
4.2.2    Hotel Inspiration
4.2.3    Show Home Secrets
4.2.4    Design Inspiration
4.2.5    Floral Decorations
4.3       Buyers Tour
4.4       House Prices
4.5       Estate Agents and surveyors
4.6       Structural issues
4.7       The 10 quickest ways to make money on property
4.8       Expect the unexpected
4.9       Achieving a staged property and successful sale

  5.0 Marketing

5.1       Marketing Introduction
5.2       Printing 
5.3       Business cards and stationery 
5.4       A business Logo 
5.5       Flyers 
5.6       Writing effective copy - how to write winning words to win business
5.7       Marketing Estate Agents 
5.8       Marketing to Home Owners 
5.9       UK and International Home Staging Directory 
5.10     Paid Advertising 
5.11     Advertorial - when to get paid or part paid ads
5.12     Local advertising - growing your business locally!
5.13     Finding free and low cost advertising - lots of suggestions to get free advertising
5.14     Mortgage advisors - marketing your business 
5.15     Solicitors 
5.16     Feedback and testimonials - win repeat business and word of mouth recommendations
5.17     Marketing with the ‘Staging Property’ eBook 

5.18     The internet and Ebusiness - get found on the web!
5.19     Why have links into your web site? Why and when to link
5.20     Web site optimisation - found out how to get your website found
5.21     E-Business Regulatory Bodies 
5.22     Email promotion and marketing   
5.23     Example logo designs and a business card layout 
5.24     Marketing email to Estate Agents 
5.25     Marketing letter to Solicitors/mortgage Advisers 
5.26     Marketing letter to gym/business contact 
5.27     Marketing letter to a homeowner 
5.28     Example of advertorial 
5.29     Example of a colour flyer/advert 
5.30     Example of a small newspaper lineage advert 
5.31     Example of a full colour flyer/advert 
5.32     Example of a home printed flyer
5.33     Example of a digitally printed glossy flyer

  6.0 Home Staging in Canada

6.1      Introduction
6.2      What is home staging
6.3      Key factors in Canadian home staging
6.4     Working with Real Estate Agents
6.5     Home staging services and options
6.6     Furniture rental
6.7     The housing market
6.8     Business start up - useful links
6.9     Home Staging Industry Accreditation and Training
6.10   Home Staging Directory options
6.11   Decorating Solutions, Canada
6.12   Picture Gallery - Before and after staging

  7.0 Home Staging in Australia

7.1    Introduction
7.2    The principles of property styling
7.3    Starting a property styling business
7.4    Choosing a name for your business
7.5    Trademarks
7.6    Setting up a company
7.7    Australian Taxation registration: GST, TFN, PAYG
7.8    Business start up - useful links
7.9    Training and certification
7.10   Directories for listing Home Styling
7.11   Buyer Appeal Property Styling Pty Ltd, Australia
7.12   Picture Gallery - Before and After staging

  8.0 Home Staging in the United States of America

8.1    Introduction
8.2    What is home staging?
8.3    Why Stage a property for sale?
8.4    The Housing Market in the USA
8.5    Statistics on the benefits of home staging
8.6    The value of home staging to homeowners
8.7    Working with Real Estate Agents
8.8    Redesign and how is it different to Home Staging? 
8.9    IRIS on Redesign 
8.10  Home Staging and Redesign Training options 
8.11  Association of Staging Professionals 
8.12  ASP - Home Staging Training 
8.13  ’Interior Redesign Industry Specialists IRIS 

8.14  Alternative Interior Redesign Training 
8.15  Home Staging Seminars by Peggy 
8.16  Staging and Design Training - Distance learning  
8.17  Level of fees to charge
8.18  Home Staging, Redesign and optional services to offer
8.19  Home Staging Businesses in the US 
8.20  Luxury 5 star Home Staging Business Case Study 
8.21  About Dressed to Close  
8.22  Furniture Rental 
8.23  Finding Home staging resources and articles 
8.24  Finding suppliers and contractors 
8.25  Business Start up and taxation issues 
8.26  Checklist for starting a business 
8.27  Business structure  
8.28  Business Structures 
8.29  Sole Proprietorships  
8.30  Forms to use
8.31  Partnerships 
8.32  Corporations
8.33  S Corporations 
8.34  Publications - Limited Liability Company (LLC) 
8.35  Employees Employment Scenarios  
8.36  How spouses earn social security benefits 
8.37  One spouse employed by another 
8.38  Employer ID Numbers (EINs) 
8.39  Business Taxes  
8.40  Income Tax  
8.41  Self-Employment Tax
8.42  Employment Taxes  
8.43  Excise Tax  
8.44  Records keeping required for taxation and the IRS
8.45  Supporting Business Documents
8.46  Employment taxes
8.47  Local States:business, taxation, employer information 

8.48  Summary of useful links and resources   

  9.0 The electronic Home Staging Action plan Report

9.1   Preparing an electronic Report
9.2   Example electronic Home Staging Action Plan Report
9.3   Action Plan next steps

  10.0 Trades jargon - get to know what trades people say and what they mean!

    Buyer feedback

  

Home Staging Business Starter ebook CD ROM has had 100% happy customers.  Below are a few of the many thankyou letters we have received.   "I would like to say that this Home Staging ebook is absolutely fantastic-all I could possibly need for starting up in business - so THANK YOU! I particularly like the pictures and the example letters - invaluable help to my home staging business". Chrissy Halton, Cheshire, UK     "You won't find a more comprehensive home staging guide anywhere. Amazing value". A Peters, Australia      "Excellent research material to start a home staging business in any Country". Christine Rae, Canada Decorating solutions.ca          "Now I feel that I have all the information I need to start a successful Home Staging business. Excellent value". T Cooper, Sheffield, England     "I purchased your eBook Home Staging and Business Startup Guide and so far I Love it! It is exactly what I was hoping it would be". Erin Rhindgrass, Massachusetts, USA elrsigns.com     "A great book to read with excellent images and clear descriptions of business practice". Rosemary Swainey, Atlanta, USA     "I searched the internet and every large book store but unable to find anything with much useful content until I found this amazing eBook. A fabulous resource to become a home stager, Thank you". S Moorhouse, Edinburgh, UK     "A fabulous, easy to use Home Staging eBook with clear and concise information. Brilliant!" K Smithson, Cheshire, UK     "The information in this eBook has saved me an enormous amount of time. I know feel I have the confidence to start a Home Staging business. I can’t thank you enough!"  Jane, Design student, Kent, UK    "A great eBook, lots of useful home staging business information and no waffle, it was great to read, thank you". F Benfield, Swansea, UK        "The E book was a great source of information and I found it very helpful.  Thank you for 'paying it forward' to all of us. It's great to see successful businesses help others achieve the same." Alison Kirkland, Rotorua, New Zealand     "Thank you for the Home Staging Business eBook, it is extremely thorough, practical and instantly usable. It is astounding, and could have been written just for me for my staging career!  Many thanks once again" Valerie Plummer, At No 19, Interior Design, England    "The Home Staging Business eBook is very thorough and designed to help a beginning business person as well as a beginning home stager (to do both is a major feat!). I've been self-employed for several years as a feng shui practitioner and life mentor coach, so some of the basics are a nice refresher for me. I like the photos to give actual visuals." Lynn Scheurell, Creative Catalyst, USA    "Dear Anita, Your book is terrific and so very helpful - Thankyou!" Denise Sprague, Small Changes Design,  La Jolla, CA, USA

 

    

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