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The Home Staging Network has substantial hits to
the web site through natural listings (over 7,000 visitors per month).
These listings are related to the web search engine's ranking for sites on any
given search term. It does not relate to cost or advertising.
You can see from screen print below, taken
from a search for 'home staging business' in Google; the web sites
listed on a white background are the 'natural listings' there by virtue of their
content and Google's ranking system which is set up to ensure relevance for
those searching on any given term.
Homestagingconsultants.co.uk gains first place,
first page listing and second sub-page listing for a search for 'home staging
business' UK specific search.
We also gain first page listing for many
other relevant searches. On clicking through to Home staging Consultants you
will see that the Home Staging Network has its logo and links all over the home
page and every page!
The links to Directory and Find a Home Staging
Consultant also hit the Network pages. On natural listings alone we receive over
7,000 unique visitors to the web sites in an average month.
In order to ensure the The Home Staging Network
profile for potential customers we pay to appear at the top of the page as a
sponsored link. These links can be seen in the example below in a pale
pink background. They are also ranked on relevance as well as payments by Google.
These hits are called 'pay per click'.
On this search that The Home Staging
Network is top sponsored link with the wording 'Find a home staging business to
help sell your home for maximum profit'. We have other worded adverts for
similar terms and we are looking to promote the Membership show homes page at www.showhomes.org.uk
in a similar way.
The Network currently pays £150.00 per month
for Google pay per clicks to the Home Staging Network Directory Members
page. These sponsored ads appear in searches and on relevant content
pages.
Don't be fooled by Directories who want to
charge you hundreds to list because 'at the time of searching' they appear as a
top listed 'sponsored link' if they stop the payments where is your guarantee
that their site or yours will ever appear on page one? The Home Staging
Network's natural listing page rank is kept up-to-date by constant updating of
the website and activity to ensure relevant optimisation.
You will also see from the Results line that
this search has given a possible of 752,00 entries. Without the Home Staging
Network each new web site is more likely to be nearer the bottom of the
lists. Research shows that very few people search past the first 2 pages.
At The Home Staging Network we carry out all of this optimisation and
advertising so that our Members don't have to. Site optimisation and
Google Adword campaigns are time consuming and costly. A substantial amount of
the Membership fees goes on keeping the network at the top of listings.
All best Wishes,
Anita
Richardson
Founder,The Home Staging Network.
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